DTC Brand Scales Profitably with Ads + Email
Client Overview
Mirch is a proudly Australian-made car care brand with a loyal cult following and a deep commitment to quality. The founders had built a strong foundation with standout products—but as demand grew, the business needed a more robust marketing ecosystem to match. It wasn’t about starting from scratch—it was about installing the systems to scale.
Business Name
MIRCH
Business Type
Ecommerce
Service-Based
Services
Paid Social
PPC
Email & SMS
Shopify
The Challenge
Mirch had all the right ingredients—an authentic brand voice, repeat customers, and a growing product range. But they lacked structure behind their traffic, creative, and conversion flows. Website management was inconsistent, promotional strategy was ad hoc, and key revenue levers like email, paid social, and search were underutilised or siloed.
The Goal
Create a high-performing digital growth engine that could support day-to-day sales while positioning the brand for scalable, long-term success.
Our Strategies
We rebuilt Mirch’s Meta Ads structure with clear segmentation across cold, warm, and returning audiences. Scroll-stopping UGC, product-focused Reels, and curated bundle promos formed the backbone of the ad creative. The goal: show up consistently in the feed and drive revenue without heavy discounting.
Search and Shopping campaigns were launched to capture high-intent buyers already looking for car cleaning solutions. With the right product feed setup and bidding strategy, Mirch began owning visibility for key buying terms—turning traffic into profitable sales.
We introduced Klaviyo flows to automate revenue and launched campaigns synced with key sales events, new product drops, and promotions. From abandoned carts to VIP list segmentation, the email channel went from underperforming to one of the brand’s most dependable sources of revenue
To support traffic and campaigns, we optimised the Shopify storefront for speed, clarity, and conversion. Promotions were deployed with consistency. Collection pages were structured with CRO in mind. And site updates now reflect the pace and energy of the brand.
Results
Across Meta, Google, Email & a comprehensive promotional strategy, we improved ROAS by 235%, reaching a 6.3x blended return across channels. We lowered CAC by 31% and increased LTV by 22%. We also increased Email revenue by 73%.
Testimonials
“This is the most trustworthy and honest agency I have ever dealt with. After several attempts of finding a suitable marketing partner and being burned by dishonest operators it's a certainly been a breath of relief dealing with Only Good. The entire team works hard on our project and we really do get a sense that they've taken the time to understand our business and are truly invested in our success. Only Good has gone above and beyond in highlighting potential growth opportunities and helping organise several areas of our marketing efforts. It feel as if we have a full time marketing team in house. Only Good delivered a substantial improvement in our results right from the get go and we are excited for the future. We have absolutely no reservations in recommending them.”