76 Leads at $9 CPL: Launching a Granny Flat Brand With Predictable Growth

Client Overview

Smarter Living was launched to meet the rising demand for self-contained granny flats in Melbourne’s growing suburban landscape. The opportunity was clear—more homeowners were looking to maximise backyard space for family, rental income, or lifestyle. But as a brand-new business, the challenge was how to break into the market with clarity, credibility, and momentum.

Business Name

Smarter Living

Business Type

Local

Service-Based

Services

Paid Social (Meta Ads)

Website Design

CRM & Marketing Automation

The Challenge

Starting from zero meant no brand presence, no offer clarity, and no marketing infrastructure. In a competitive space with many established players, Smarter Living needed a strategy that positioned them as trustworthy, distinctive, and ready to deliver—without relying on years of market exposure or big budgets.

The Goal

Launch a new business in the construction space with a clear brand, offer, and customer acquisition system that could attract and convert high-quality homeowner leads.

Our Strategies

We started with research—mapping demand trends, competitors, and consumer sentiment around granny flats. From there, we developed the brand’s positioning, service inclusions, and pricing model—shaping a clear, trust-driven offer tailored for Melbourne homeowners.

Instead of overbuilding, we focused on simplicity, clarity, and lead flow. The site communicated the offer, addressed key concerns, and guided users to enquire—fast and friction-free. Mobile-first and conversion-focused, it became the backbone of the launch.

Our Meta Ads strategy focused on showcasing the possibilities of backyard living—using aspirational yet practical creative, paired with sharp copy and strong offers. Ad spend was kept lean and efficient, but the results proved the power of precision.

We implemented a CRM setup with automations that captured, qualified, and followed up with leads. It ensured every enquiry got a timely response, and the founders had full visibility of the sales pipeline without lifting a finger.

Results

The business generated 30 qualified leads per month at $9 per lead, with an average project value of $125,000.

Testimonials

“I recently had the pleasure of working with Only Good Agency, and I must say, their approach to client relationships is truly refreshing. From the outset, it was clear that they are not just another ad agency looking to make a quick buck; they genuinely invest themselves in their clients’ success.
What stood out the most was their honesty. Unlike many agencies that often sugarcoat results or overpromise, Only Good Agency provided transparent insights into what could realistically be achieved. They took the time to understand our business needs and challenges, and their recommendations were always grounded in reality. This honesty fostered a sense of trust that is hard to find in the industry.
Their team is incredibly invested in every project. It felt like they were part of our company rather than just an external vendor. They immersed themselves in our brand, culture, and goals, which translated into marketing strategies that felt authentic and aligned with our vision. This level of engagement is rare and speaks volumes about their commitment to their clients.
Moreover, Owais (manager) truly has "skin in the game." He actively participated in brainstorming sessions, shared his expertise, and was always willing to pivot strategies based on performance metrics. His collaborative spirit made it easy to communicate and work through challenges together.
In conclusion, if you're looking for an ad agency that is honest, deeply invested in your success, and acts as a true partner, I wholeheartedly recommend Only Good Agency. They have redefined what it means to be a client-focused agency, and I look forward to continuing this partnership in the future.”

- Rehab

"Owais has been great handling my marketing. Very responsive and catering to anything I've needed. Been getting lots of leads in. Highly recommend!"

- Ahmed
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