Enrolment at Scale: How an Online Islamic Institute Attracted 600+ Global Students
Client Overview
Al-Ihsan Institute was founded on a powerful mission: Make Islamic education more accessible. In a world where traditional scholarship often demands full-time commitment, international travel, and financial sacrifice, Al-Ihsan offers a different path. It’s a fully online seminary that connects seekers with qualified teachers—without uprooting lives or compromising on quality. With flexible timings, structured programs, and a global classroom, Al-Ihsan is removing barriers that have historically limited who gets to learn.
Business Name
Al-Ihsan Institute
Business Type
Education
Services
Paid Social (Meta Ads)
Website Design
CRM & Marketing Automation
The Challenge
The demand for sacred knowledge is high, but many sincere seekers are held back by logistics, lifestyle, or circumstance. Al-Ihsan set out to remove friction at every step—from brand perception and student experience to how people discover, apply, and enroll. This meant building a fully integrated marketing engine and a digital experience that feels as elevated as the knowledge being taught.
The Goal
To establish Al-Ihsan as the leading online Islamic institute globally—offering a premium, seamless experience that attracts serious students, fosters meaningful learning, and scales year after year.
Our Strategies
We took inspiration from modern platforms like Apple, Notion, and Slack—then fused it with Al-Ihsan’s mission. The result: a clean, animated, and user-first experience that instantly sets the brand apart from typical education sites. Every element was crafted to feel elevated, contemporary, and conversion-focused.
Across Meta, we ran targeted campaigns that cut through with clear messaging and mission-led creative. With a focus on accessibility, timing, and trust, the ads didn’t just reach people—they spoke directly to the concerns of working professionals, parents, and busy students.
Behind the scenes, we built a custom CRM and automation system to handle applications, follow-ups, reminders, and onboarding—ensuring every applicant had a clear path from interest to enrolment without overloading the admin team.
We didn’t just run ads. We listened—through surveys, market research, and funnel data. We learned what students feared, wanted, and hoped for—and used that to shape the entire brand experience.
Results
Each year, Al-Ihsan opens enrollment with a high-performing acquisition system that consistently delivers strong results. Recent campaigns brought in over 600+ qualified applications, with 60+ students converting and being accepted into the program during the initial intake period. The brand has become a beacon for those who want access to sacred knowledge—without compromising their responsibilities or lifestyle.
Testimonials
