20% Boost in Total Revenue in 30 Days. How a 4WD Brand Scaled with 24X ROAS Google Ads , Emails & CRO
Client Overview
Alpha 4X4 is a premium Australian brand supplying rugged, road-tested 4WD accessories—from bull bars and bash plates to recovery points and off-road essentials. With a loyal customer base, strong word-of-mouth, and solid sales, Alpha had already established itself as a trusted name in the off-road community. But the brand had outgrown its backend marketing systems—and the website didn’t reflect the level of quality or performance customers had come to expect.
Business Name
Alpha 4X4
Business Type
E-Commerce
Services
Paid Social (Meta Ads)
Shopify Management
Email Marketing
The Challenge
Despite strong sales and brand equity, Alpha had no formal retention or paid acquisition strategy in place. There were no Klaviyo flows, no email campaigns, no review collection, and no paid traffic running. The website was functional but lacked the polish and conversion depth expected from a market leader. As the brand geared up for expansion, it needed a complete performance foundation to support growth—without disrupting what was already working.
The Goal
To install a lean, high-performing marketing system across paid and owned channels while elevating the customer experience through a CRO-optimised website built for scale.
Our Strategies
We launched Pmax and Shopping campaigns structured around top-selling products, branded keywords, and category-level traffic. The goal: capture bottom-funnel demand and turn it into immediate revenue—efficiently.
We built and launched all essential email flows, including abandoned cart, browse abandonment, post-purchase, review requests, and winbacks. We then layered in promotional campaigns to support sales events, product highlights, and back-in-stock alerts.
We redesigned Alpha’s website – delivering a premium, conversion-first experience that reflects the quality of the brand. Each product page was meticulously written and designed to highlight features, specifications, and fitment details with clarity and authority.
To support traffic and campaigns, we optimised the Shopify storefront for speed, clarity, and conversion. Promotions were deployed with consistency. Collection pages were structured with CRO in mind. And site updates now reflect the pace and energy of the brand.
Results
In just 30 days, Alpha 4X4 generated a 20% lift in total revenue, with one-third of that growth directly attributed to Google Ads. The campaigns delivered an exceptional ROAS of 24.26x (2,426%), turning every dollar into over $24 in return—while maintaining an ultra-low $0.32 average CPC and a healthy 3.3% click-through rate. Email flows and campaigns reactivated dormant customers and boosted repeat order volume, while the new CRO-optimised website improved product discovery and purchase intent. With a full-stack marketing system now in place, Alpha 4X4 is positioned to scale – without losing performance efficiency.
Testimonials
