A 130-Page Website That Matches Melbourne’s Most Loved Kebab Brand
Client Overview
Glenny Kebabs isn’t just a food brand—it’s a Melbourne institution. With five stores open and two more on the way, the business has earned a loyal following through its creative fusion menu, strong community presence, and deep cultural relevance in the car and events scene. As the brand grew rapidly, they needed a website that didn’t just look good—it had to scale with them, match their voice, and bring their offline energy into the digital space.
Business Name
Glenny Kebabs
Business Type
Local
Service-Based
Services
Website Design
The Challenge
The scale and personality of the Glenny brand meant that a basic website wouldn’t cut it. This wasn’t just a menu and a contact form—it needed to support local SEO, cater to multiple store locations, showcase dozens of unique menu items, highlight catering services, embed community culture, and give fans and new visitors a sense of the experience. With 130+ pages planned, every detail mattered—from structure to performance to brand voice.
The Goal
To build a vibrant, SEO-friendly, and scalable website that reflects Glenny Kebabs’ bold identity, supports franchise growth, and becomes the digital home for their culture-driven brand.
Our Strategies
- 130+ custom-designed pages covering individual menu items, catering events, media, culture, and more
- SEO-optimised page structure to support local discoverability and organic search traffic
- Unique pages for each menu item and catering category, built for both UX and search
- Mobile-first performance to support fast, on-the-go visitors and in-store lookups
- Interactive map & store finder for all current and upcoming locations
- Dedicated media and community pages to showcase events, videos, and Glenney culture
- Branded storytelling woven throughout to match the energy and attitude of the brand
- A high-performance CMS backend for future content and location scaling
Results
The finished website now reflects everything Glenny stands for—bold, community-led, and unapologetically different. It’s not just a website—it’s a brand extension. Built to scale, fast to navigate, and rich with content, the platform gives customers, fans, and future franchisees a place to connect, explore, and get hungry. The client was thoroughly satisfied with the outcome and now has a website that’s as loud and loved as the brand itself.
Testimonials
