Renovation Business Generates $135K/Month from 30+ Leads
Client Overview
Hashtag Renovations had the team, tools, and capability to take on more work—but struggled with inconsistent lead flow. Like many growing trades businesses, they relied on word-of-mouth and referrals, which limited their ability to scale predictably. They came to us looking for a growth partner who could help them fill their pipeline with quality leads ready to buy.
Business Name
Hashtag Renovations
Business Type
Local
Service-Based
Services
Paid Social
CRM
Marketing Automation
The Challenge
The business had solid foundations, but no real marketing infrastructure. They weren’t clear on how to position their offers, attract the right kind of clients, or build a system that turned interest into booked jobs. Without an online strategy, they were invisible to a wider audience—and losing potential revenue every month.
The Goal
Attract high-quality renovation leads across Greater Melbourne and build a predictable pipeline of projects.
Our Strategies
We started by diving into the local market—mapping out competitor positioning, audience pain points, and service gaps. This gave us the insight needed to differentiate Hashtag Renovations and speak directly to the needs of Melbourne homeowners
The renovation space is crowded, so we helped restructure their service packages, pricing, and inclusions to make their offer clearer and more appealing. Paired with creative angles that reduced friction and built trust, their ads were designed to convert from the first scroll.
Using hyper-local targeting and scroll-stopping creative, we launched Meta campaigns focused on clarity, urgency, and value. Lead forms were built natively within Facebook to reduce friction and increase volume.
Results
Across Meta Ads and CRM automation, we built a simple but powerful growth engine. The business now generates an average of 30 qualified leads per month and closes around 9 projects, with an average job value ranging between $15K–$20K. They’ve gone from slow, unpredictable growth to a clear pipeline of real jobs—and a marketing system that runs in the background while they focus on delivery.
Testimonials
