How KAT Capital is Redefining Islamic Finance
Client Overview
KAT Capital entered the Islamic finance space with a bold ambition—to be the trusted, modern alternative in an industry burdened by skepticism and outdated practices. As a faith-based financial provider, the company offers Shariah-compliant home and commercial finance solutions, combining transparency with tailored guidance. With a strong founding vision but no existing marketing system, they came to us to build the foundation that would position them as a serious player in both residential and commercial lending.
Business Name
KAT Capital
Business Type
Local
Service-Based
Services
Paid Social (Meta Ads)
Website Design
CRM & Marketing Automation
The Challenge
The Islamic finance market is often viewed with distrust, stemming from unclear processes, high fees, and inconsistent client experiences. KAT Capital needed to stand apart from this narrative—not only by doing things differently internally but by clearly communicating that difference through their marketing. They also faced the challenge of breaking into commercial finance—a segment largely ignored by competitors.
The Goal
To position KAT Capital as a trustworthy, faith-aligned financial partner and generate high-quality, finance-ready enquiries for both residential and commercial lending solutions.
Our Strategies
We began by refining how KAT Capital communicated their values—transparency, personal service, and Shariah-compliance. Messaging, landing pages, and ad creative were built to reflect this positioning while separating them from common industry clichés.
Meta Ads were launched to capture interest and build awareness. The creative focused on trust, ease, and the unique commercial finance offering. Ad sets were built for multiple personas (first home buyers, refinancers, investors) and ran across Facebook and Instagram with native lead forms.
We implemented a backend system to capture, qualify, and nurture every lead—automating follow-ups, reminders, and pipeline tracking. This ensured a professional, timely client experience from enquiry to application.
We designed a sleek, conversion-focused website that clearly explained their process, pricing, and values—making a strong first impression while supporting ad campaigns and organic traffic.
Results
Over the first $537 in ad spend, KAT Capital generated 51 qualified leads at an average CPL of just $10.54. The campaigns achieved a healthy 3.24% CTR and nearly 1,000 clicks from just 28,627 impressions, validating both creative angles and market demand. With their full system now live—from ads to CRM to website—they’re positioned to scale into both residential and commercial finance with clarity, consistency, and trust.
Testimonials
