20+ Weekly Bookings at $15 CPA: How a Melbourne Wellness Clinic Built a Predictable Appointment System
Client Overview
Proactive Health is a wellness clinic offering Hijama (cupping therapy) and other holistic health treatments. With a reputation for quality care and growing word-of-mouth referrals, they were ready to build a predictable, consistent system for generating new bookings—without relying solely on seasonal demand or manual follow-ups.
Business Name
Proactive Health
Business Type
Local
Service-Based
Services
Paid Social (Meta Ads)
Growth Consulting
CRM & Marketing Automation
The Challenge
Despite a strong service offering and loyal clients, they lacked a marketing engine to attract and manage new bookings at scale. They had no structured way to reach cold audiences, handle enquiries, or follow up with leads—making growth inconsistent and dependent on repeat business alone.
The Goal
To build a full-funnel marketing system that consistently brings in high-quality Hijama bookings—automating outreach, lead capture, and follow-up to maximise clinic capacity without overwhelming the team.
Our Strategies
We began with consulting sessions to map out booking trends, ideal client profiles, and revenue goals. This helped us design a predictable system focused on filling slow days and optimising practitioner availability.
We launched paid campaigns with offer-driven hooks, educational messaging, and social proof—specifically tailored for audiences already aware of Hijama’s benefits but not yet booked. Local targeting ensured reach stayed relevant and efficient.
We implemented an automated lead and booking system—capturing all enquiries, sending reminders, and prompting confirmations. This removed admin burden from the clinic team while boosting booking rates.
Results
Proactive Health now runs a fully automated front-end marketing system that consistently fills the calendar with Hijama bookings—generating 20+ new appointment enquiries each week at an average cost per lead of just $6. Automated follow-ups and reminders have improved show-up rates and reduced no-shows by over 30%, allowing the team to focus entirely on delivering care. What was once a manual, unpredictable process is now a scalable system that brings in bookings week after week.
Testimonials
