From B2B to Residential: How SRG Built a Lead Engine for High-Ticket Renovation Projects
Client Overview
Statewide Renovation Group is an established business in Melbourne’s property maintenance space, primarily servicing ongoing contracts in the aged care sector. With a solid reputation and operational stability, the business was ready to expand into higher-margin renovation projects — specifically kitchens and bathrooms for residential clients.
Business Name
Smarter Living
Business Type
Local
Service-Based
Services
Paid Social (Meta Ads)
Paid Social (Meta Ads)
CRM & Marketing Automation
The Challenge
While the business had strong infrastructure and teams in place, its presence in the consumer renovation market was limited. The existing pipeline was dominated by B2B maintenance work, leaving a gap in direct-to-consumer brand visibility, lead generation, and digital experience. Statewide needed a complete front-end marketing engine to enter and grow in the renovation space.
The Goal
To break into the competitive residential renovation market and consistently attract high-quality kitchen and bathroom renovation leads in Greater Melbourne.
Our Strategies
We conducted in-depth market research and competitor analysis to map out a clear game plan — identifying ideal suburbs, customer profiles, and service positioning for kitchen and bathroom renovations.
Launched intent-driven search campaigns targeting homeowners actively looking for renovation services, prioritising high-converting keywords and localised ad groups.
We deployed high converting campaigns to generate demand across Melbourne Suburbs — irresistible offers, ad creatives & hooks that resonated with renovators.
We designed and built a new website to better reflect the renovation offering — including separate service pages, improved user flow, and conversion-focused content to support paid traffic.
Implemented a complete lead management system with automations to qualify, follow up, and move leads through the sales pipeline efficiently — ensuring no opportunity was missed.
Results
SRG generated consistent qualified leads for full-scale kitchen and bathroom projects, allowing them to build a residential pipeline alongside their commercial contracts. The business now has a predictable flow of opportunities and is positioned for long-term growth in the consumer renovation market.
Testimonials
